Taylor Swift isn’t just breaking records, she’s breaking the mould. After years of public battles over the rights to her masters, she now owns all her own music. Whether you love her music (or her!) or not, there’s something fabulous about her sheer determination, grit and ability to back herself against the odds. Who doesn’t want more of that?!
From Grammy wins to Guinness World Records, the re-recording of her masters to the global success of The Eras Tour, Taylor is more than a pop icon. She’s a businesswoman, creative visionary, and quietly one of the most aligned examples of someone living her Human Design.
(If you want to play along and see where you’re similar vs different to Tay Tay, you can look up your Human Design here).
Taylor is a Projector Type, with Splenic (Trust Your Intuition) Authority, and a 5/1 profile. Let’s break down what that means and how she uses it to her full advantage to have the massive impact she’s created.
The Power of Intuition (Splenic Authority)
As a Splenic Projector, Taylor’s most aligned decision-making strategy is rooted in intuition in the moment.
She’s quoted as saying, “I think you have to follow this intuition, this gut feeling.”
Tim McGraw (singer) once said, ‘I think that she has just such a unique way of connecting with her audience and her songwriting ability and her intuition is just so incredible.’
While Rolling Stone described Swift as ‘a songwriting savant with an intuitive gift for verse-chorus-bridge architecture’.
5/1 Profile: A Visionary Leader With Receipts
Taylor has a 5/1 profile, meaning a way for her to effectively connect with both her purpose and her audience. She’s a natural leader and problem solver who also has a depth of talent and an ability to dive deep into her craft and become an expert in it (#nailingit).
By having a balance of both spending time alone to write songs, rest and rehearse, as well as connecting with others and impacting them deeply, she is showing up as herself. It’s really common for those with a 5 in their profile to be subject to the projections of others, and Taylor is no exception. But love her or hate her, her success is undeniable.
Just Some of Her Human Design Centres:
The centres are the shapes on your Human Design chart. The Ego centre is the smallest triangle on the chart – it would be defined like Taylor’s if your Ego centre is shaded. The emotional centre/solar plexus is the triangle furthest to the right on the chart. It would be undefined if it’s white. The head and mind are the top 2 x centres and would also be white if they’re undefined. The Idxentity centre is the diamond in the middle and would be undefined if it’s white).
- Defined Ego (Heart): Aka, willpower for days. She puts her heart into every part of her work, from songwriting to standing up for what she believes in, like how, after years of public battles over the rights to her masters, she now owns all her music.
- Undefined Emotional Centre (Solar Plexus): Aka, welcome to being an empath: Back in 2022, Taylor revealed her songwriting process, saying, ‘A good song transports you to your truest feelings and translates those feelings for you. A good song stays with you even when people or feelings don’t.’ With an undefined emotional centre, she has a gift for mirroring people’s emotions back to them, and her lyrics help her fans to give a voice to how they feel.
- Undefined Head & Mind: Aka, never-ending ideas and inspiration. In an NYU Graduation Speech, she said:
Everything I do is just an extension of my writing, whether it’s directing videos or a short film, creating the visuals for a tour, or standing onstage performing. Everything is connected by my love of the craft, the thrill of working through ideas and narrowing them down and polishing it all up in the end. Editing. Waking up in the middle of the night and throwing out the old idea because you just thought of a newer, better one. A plot device that ties the whole thing together. There’s a reason they call it a hook. Sometimes a string of words just ensnares me and I can’t focus on anything until it’s been recorded or written down.
- Undefined Identity Centre (G): Taylor doesn’t need to stick to one version of herself. Nor does she feel pressured to show the world only one side to her. She’s a musical chameleon and owns it: “We are so many things, all the time.” She has been described by the BBC as a ‘musical chameleon. Over the course of 16 years and nine albums, she’s switched genres from country to pop to alternative to folk’.
Two of Her Channels (Aka natural strengths): Marketing & Tenacity
These are pretty damn masterful in terms of aligned expression:
Channel of Marketing (26–44):
After losing the masters to her first six albums, Taylor turned it into a power move.
- She re-recorded the albums, added never-before-heard ‘From the Vault’ tracks, and marketed them as reclaiming her art and standing up to industry exploitation.
- Fans rallied behind the cause by streaming and buying only Taylor’s Versions, and she’s re-charted albums years after their original release.
- Her recent announcement that she’s now got ownership of all her content, made on personalised stationery, has created interest with her fans who want to get their hands on the stationery (another marketing move that’s a perfect example of being visible as a Projector, and then being invited into opportunities)
Or the Eras Tour Rollout, that was a marketing masterclass.
- Positioned as a ‘journey through all her musical eras’, it appealed to every generation of Swifties.
- The lead-up was full of teasers and visuals referencing past albums, creating huge anticipation.
- When it sold out, she turned the chaos with Ticketmaster into a PR win by advocating for fans.
Channel of Tenacity (38–28):
After her 6-year battle, Taylor has now officially regained ownership of her master recordings, music videos, concert films, album art, and unreleased material from her first six albums. This massive achievement follows the 2019 sale of her masters without her consent. She’s had the tenacity to re-record 4 of the 6 albums (Taylor’s version) so far. I mean, just having to rewrite content if you happen to lose it is bad enough. Imagine having to re-record a whole ALBUM! (x6).
Throughout, Taylor demonstrated unwavering determination.
“All of the music I’ve ever made now belongs to me,”
Whether or not you’re a Swiftie, Taylor Swift is a walking, singing, songwriting (and marketing!) lesson. She shows us what it looks like when you own your energy, your strengths and what makes you unique. Literally and energetically.
Her rise isn’t just luck. It’s alignment, strategy (hello, Projector magic), and trusting that inner intuition, even when others might not get it.
If you’re in a season of wondering how to amplify your business or career success, Taylor’s showing us the way.
And as she might say: Are you ready for it?
If the answer to that (potentially rhetorical) question is a big YES, you can:
- Book a personalised 90-minute Human Design Strategy Session – it’s likely to be the missing piece you didn’t know you needed
- Book a 30-minute Clarity Call to explore working together in a private coaching container to *really* get you where you want to be in an aligned, authentic, easeful way (limited availability)
